DAX Deep Dive : Why Individual Rows Appear While the Total Vanishes When Using IF and RANKX


Rows are ok, Total is blank?

Power BI’s Hidden Trap: Rows are OK, but Total is BLANK?


Anyone who has spent a fair amount of time analyzing data with Power BI will eventually encounter this baffling scene: "The amounts for individual rows are displayed perfectly, but the crucial Total has vanished into a blank space."

When first facing this phenomenon, most people fall into the same misconceptions:
  • "Is it a visualization option issue? Did the 'Show Total' setting get turned off?"
  • "Is this a bug within Power BI itself?"
  • "Is there a problem with the data connection?"

However, let me start with the conclusion: this is not a bug. It is the result of DAX (Data Analysis Expressions) performing exactly as intended. It is a natural (?) phenomenon that occurs when we haven't quite grasped the core DAX concept of 'Filter Context.'

In this post, I will dive deep into why this happens when using conditional calculations like IF and RANKX, why this problem is particularly dangerous in practice based on real-world experience, and provide a definitive solution.


 

1. When Do You First Experience This Problem?


This issue is usually felt most strongly when you first design a report to highlight specific groups or perform Top N analysis. For example, in scenarios such as:
  • Extracting the Top 5 stores by sales and hiding the rest.
  • Highlighting high-performing branches.
  • Selectively displaying only specific sub-items in a global report.
Initially, you feel a sense of relief because the individual row data is filtered exactly as intended. You think, "I'm finally done!" But the moment you look at the Total at the bottom of the table, you're hit with bewilderment:
  • The total isn't even 0.
  • There is no error message.
  • It is simply, cleanly empty (BLANK).
At this point, Power BI suddenly feels difficult, and you start wondering, "Am I missing something fundamental?"



 2. Data Example: Retail Store Monthly Sales

Let’s assume a situation where you are reporting monthly sales of retail stores to Headquarters.


Store Monthly Sales

Store Monthly Sales



 

3. Practical Analysis Objective: "Identifying Core Store Focus Based on the Pareto Principle"


Decision-makers in the field want to focus on 'Key Drivers' that actually pull the performance, rather than just a simple grand total. Specifically, the following requirements occur frequently in professional reports:
  • Selection and Focus: Display only the Top 5 stores by monthly sales to remove noise and keep eyes fixed on core metrics.
  • Maximize Readability: Boldly hide lower-tier stores outside the rankings so the status can be grasped at a glance without scrolling.
  • Data Integrity (Crucial): The Total at the bottom must not be the sum of the entire list, but accurately reflect only the sales sum of the currently filtered Top 5 stores ($784,900).

This approach practically proves the Pareto Principle—where the top 20% of stores account for 80% of total sales—and serves as a key criterion for intuitively judging where the efficiency of resource input is highest. It is the starting point for a report that goes beyond showing data and answers the question, "Where should we focus right now?"



 

4. The 'Trap' DAX That Practitioners Write with 100% Confidence


When tasked with a Top N analysis, an inexperienced practitioner usually thinks of the most intuitive logic: "If the rank is within 5, show the sales; otherwise, leave it blank." They translate this logic directly into code.

Top 5 Store Sales =

IF (
    RANKX (
            ALL ( Store[Store Code] ),
                [Monthly Sales],
                DESC) <= 5,
                [Monthly Sales],
                BLANK ()
       )

Store location & Top 5 US Store sales

Once this measure is placed in a table, the screen displays clean results just as intended. From the 1st place (New York) to the 5th place (Las Vegas), sales are accurately recorded, and from 6th place (Miami) onwards, the data disappears and is hidden from the table. At this stage, the practitioner feels relieved, thinking, "Perfect, I can go home now," because visually, everything looks fine.

However, a fatal 'boomerang' returns.

Top 5 Store Sales

When the team leader or decision-maker reviews the report and looks at the Total at the bottom, the situation flips. While individual rows are perfect, the spot where the sum of those five stores should be is pierced with a hole—no number, just a blank.



It’s a bizarre situation where five numbers from $185,000 to $136,400 are clearly visible, but the total is BLANK. This is the classic result of falling into the 'Filter Context Trap.' It happens when one is buried in row-level logic and fails to predict how DAX will behave from the macro perspective of the 'Total.' At this point, the user begins to doubt the report itself rather than the analysis content.



 

5. Why Does the Total Refuse to Calculate When the Numbers Are Clearly There? (The Hidden Betrayal of the Total Row)


To understand why the total refuses to calculate despite the visible numbers, you must understand the fundamental principle of how Power BI's 'Total Row' operates.

"DAX does not look at the results calculated above and 'add' them up; it hits the calculator from scratch on a blank canvas (the Total Row) where there are no filters."

The biggest misconception practitioners have is that the Total row is simply a sum of the rows above it. However, in the world of DAX, the Total row is a 'recalculation in the entire context where no specific filters are applied.'

Row Context vs. Total Context

The Logic Conflict Process Inside the DAX Engine:
  • For Individual Rows: In the 'New York' row, the filter is placed exactly on the New York branch. RANKX easily finds that New York is 1st, the IF condition (<=5) becomes True, and the sales amount is displayed.
  • For the Total Row: The moment you move down to the Total spot, the filter for a 'specific branch' disappears. Now, DAX tries to recalculate RANKX with all stores mixed together.
  • The Collapse of Logic: When the Total row tries to determine its "rank in the current context," no specific branch is designated, so the rank value itself is either undefined (Blank) or the entire chunk is judged as 1st. However, since we created the rank list using ALL(Store[Store Code]), the Total row—which lacks a specific subject to rank—gets lost in a labyrinth.

Ultimately, because the IF statement cannot determine a rank, it safely returns a BLANK. Power BI didn't calculate it incorrectly; it simply followed our command—"Show sales if the rank is within 5"—very faithfully, even in the Total row.



 

6. Why an 'Empty Total' is Fatal in Practice


Beyond the inconvenience of the total not appearing, this blank space inflicts a fatal blow to 'Data Credibility,' which is the lifeblood of a report.

① The Start of Misunderstanding
"The Data is Broken" The first figure a decision-maker checks is usually the 'Total.' Even if the detailed figures for each branch are correct, if the total is empty, the user begins to suspect a system error or incomplete data loading. Once data credibility is shaken, any subsequent analysis loses its persuasive power.

② Blocking Secondary Analysis 
The core of practical analysis lies in 'comparison.' To answer questions like "What percentage of total sales do the top 5 stores account for?" or "What is the trend of the sum of top-tier stores compared to last month?", the sum of the Top 5 is absolutely necessary. If the Total is BLANK, the denominator or numerator vanishes when calculating these secondary metrics, completely blocking the report's scalability.

③ Increased Visual Noise and Communication Costs 
If you have to explain every time, "Well, according to DAX logic, the context in the total row is...", then it is not a well-made report. The best report in practice should have perfectly consistent numbers without needing extra explanation.



 

7. The Solution: Redefining Context via SUMX


To solve the problem of the blank total, you must command Power BI to use a new calculation method: "Don't calculate all at once in the Total row; instead, determine the rank for each branch to find the amount, and then sum those results at the end."

The function that appears as the savior here is SUMX.

[Recommended Practical Solution Pattern: 2-Layer Structure] 
The cleanest and most maintainable method is to separate the 'Rank' and the 'Display Amount.'

Step 1. Create a Standalone Rank Measure First, create a measure that only calculates the rank. Separating this makes it easy to reuse in other analyses later.



Store Sales Rank =

    RANKX (
            ALL ( Store[Store Code] ),
            [Monthly Sales], , DESC
                )



Step 2. Final Measure Combining SUMX and VALUES Now, write the final expression that works correctly even in the Total row. (Create the Fixed Top 5 Sales using SUMX, VALUES, and the Rank measure)




Top 5 Store Sales (Fixed) =

SUMX(

        VALUES(Store[Store Code]),
        IF([Store Sales Rank] <= 5, [Monthly Sales]
        , BLANK())
            )

Top 5 Store Sales (Fixed)



Why is this the correct approach?

  • VALUES(Store[Store Code]): This creates a virtual table of the store list within the current filter range. VALUES serves to "call back" the branch list that disappeared in the Total row. This list is necessary so SUMX can visit each "house" and ask for its sales.
  • SUMX Iteration: Even in the Total row, it goes through this virtual table row by row. "Is New York within the top 5? Yes? Then remember its sales." "Chicago? Yes." "The 11th store? No, leave it blank."
  • Final Summation: Only the remembered sales of those top 5 stores are finally 'summed up' and displayed.

Tip: Why SUMX instead of ISINSCOPE? 
While ISINSCOPE is useful for simply swapping the total window with a 'different value,' SUMX is a much more powerful and universal solution for data integrity because it maintains the row logic while performing the summation.



 

Wrapping up : Data Integrity Defines the Quality of a Report


In large-scale projects or global business environments, a report with an empty 'Total' is not just unfinished; it is considered untrustworthy. Today's topic goes beyond technical skills; it reflects the intense effort of 'how to deliver data with completeness from the user's perspective.'

Key Summary:
  • Total is not a simple sum of rows: The Total row is an independent space where calculations are performed again in the overall context.
  • Limitations of RANKX and IF: These two functions return a blank because they don't know "who" to rank in the Total row.
  • SUMX acts as a bridge: It is the most elegant way to safely deliver the logic of individual rows to the Total row.

Once you master this pattern, you will start receiving pleasant feedback like "The performance contribution of the top stores is clear at a glance," instead of sharp questions about why the total is missing.



DAX may seem complex, but once you understand the underlying principle of 'Context,' it becomes your most powerful analytical weapon. Now, go back and reclaim the missing totals in your reports.



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