[Power BI] DAX ALL Function Practical Series ① Mastering Mix & Share (Market Share & Contribution Analysis)
In the previous post, we summarized the two faces of the ALL function: the Filter Modifier and the Table Provider. Today, as our first practical pattern, we will master "Mix & Share" analysis—the most widely used technique in the field—and the design of Performance Indices derived from it. The purpose of this post is clear: "When you calculate shares accurately, your sales strategy changes." This is not just a list of formulas. It is a full-course guide starting from DAX design based on actual sales data, moving to numerical verification, and ending with strategic interpretation. 1. Why is Mix Analysis Important? 1.1 Mix is Not Just a Simple Percentage Simple sales figures are merely results, but "Share" is a map for designing the future. Through Mix analysis, we obtain management answers to the following questions. We calculate share for one reason: to see the structure. Store Mix: How much does each store contribute to total sales? Product Mix:...